It's no secret. A lot of start-up publications fail. Why? The number one cause is that there was no real need for the publication.

Unfortunately, there's a lot of popular misunderstanding about why start-ups fail. Often the founders blame the market, the economy, or too much competition. Investors chalk it up to poor management. These certainly can be contributing factors. But experience shows that the top flaw in a start-up effort is an insufficient demand for the publication. The potential readers didn't have a need for it; neither did the potential advertisers.

How can you tell in advance if your planned publication is needed? How can you avoid loosing a lot of money from getting deeply involved in a venture that is doomed to fail? An experienced research or consulting firm can offer a range of services to help you. They can test the validity of your publication concept and give you a professional and objective reaction, highlighting the strengths and weaknesses of your idea.